Not too long ago I was offered an interesting opportunity, a 30-minute call with a Facebook ads guru from another digital marketing agency. We would look at ads I’ve created and get I would get feedback and suggestions for future campaigns. Well here is what I learned…

Our Targeting is Spot On

There are endless options when it comes to targeting on Facebook. You can target certain behaviors or interests, all age ranges, people that have visited your website or engaged with your page…

We try to focus a majority of our ad spend money to 3 – 4 target audiences.

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