There’s a saying that goes “It seems too good to be true.” For years, Facebook has been a leading force in social media tech. However, a recent research from eMarketer has everyone wondering, “What’s happening with Facebook?”. Results from the study show that the time people spend on Facebook is trending downward by 3 minutes per day on average. However, we don’t think that Facebook is going anywhere anytime soon. Here’s some reasons we believe Facebook’s time spent is decreasing and what it means for your credit union.
In light of all of the fake news polluting Facebook, the social platform decided that it was time to crack down on clickbait articles and trying to eliminate fake news. Because of this, Facebook was aiming to increase the quality of time spent on the app which as a result, decreased the time spent in the app. However, Facebook and other social apps are constantly changing and updating their algorithms to increase engagement. So while there is a downturn in time spent on the app, we will have to monitor to see if this trend continues.
Another reason time spent on the app would decrease is Facebook’s sister social platform, Instagram, is rising in popularity. While Facebook is consistently making upgrades to its own platform, Instagram is continuing to update as well. These updates, like the disappearing DMs, are just one example of Instagram mirroring more of their competing social platform, Snapchat. With these advancements and new features, it makes sense that people are spending more time on Instagram to check out the newest improvements.
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