Facebook group vs page: For credit union marketers

Many credit union marketers have difficulty telling the difference between a Facebook group and a Facebook page. Is there a tradeoff between using a Facebook group vs page? How are they different and which way should I go? If we were to conduct a digital marketing audit of the average credit union, Facebook groups would probably be absent from the mix. To clear things up, here are six compelling differences between Facebook groups and Facebook pages along with a few solid reasons to add a Facebook group to your credit union’s digital transformation roadmap.

#1: Facebook Pages Are Required for Facebook Advertising

Businesses are required to have a Facebook page to run an add on Facebook’s network. If paid Facebook advertising is a part of your lead generation strategy your business must have a Facebook page.

#2: Facebook Groups Create Deeper Relationships With Users

Facebook groups engender a deeper connection with your members and prospects. A Facebook page’s potential strength in building awareness is more than offset by a reduction in engagement behavior. Human psychology suggests that we are less willing to bare our souls in public comments, but we are more likely to open up about challenges in a private community like a Facebook group. Once you understand your member’s problems more deeply, your credit union is in a better position to serve them.

 

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