Facebook marketing for credit unions: How to reach more members online
As many of you may already know, you can make a Custom Audience in Facebook Ads Manager with an email list, which is an excellent way to target your members online. But there are other ways to match users on Facebook and significantly increase the number of members you match with custom audiences. In some cases, we grew the audience by 20%!
Here’s how to easily find your members on Facebook; then you can engage more with them, even when they are NOT inside one of your branches!
When you pull your members list, we recommend you also include a few other details in your list. We selected email, first and last name, ZIP code and phone number. There are more identifiers that can help you match even more of your members…
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