Financial education, literacy, or wellness – oh my!

In credit unions, Financial Education, Financial Literacy, and Financial Wellness are seemingly interchangeable, but each has a distinct meaning and purpose. What does your credit union want to become in the eyes of your members and the community? Which of these options will differentiate you from other financial providers?

Financial Education: Financial education provides consumers with knowledge and information about various financial topics and concepts. It aims to enhance their understanding of financial matters, such as budgeting, saving, investing, credit management, insurance, and retirement planning. Financial education is typically delivered through workshops, seminars, online courses, interactive tools, or other educational resources. The primary focus is on imparting knowledge and building financial skills.

Financial Literacy: Financial literacy is the outcome or result of financial education. It represents an individual’s ability to apply the knowledge and skills gained from financial education to make informed and effective financial decisions. A financially literate person can manage their finances, understand financial products and services, interpret financial information, and navigate economic challenges confidently. Financial literacy is about practical application and is the foundation for achieving financial well-being.

Financial Wellness: Financial wellness goes beyond financial literacy and refers to overall financial health and well-being. It encompasses financial management’s emotional, psychological, and behavioral aspects in addition to knowledge and skills. Financial wellness involves managing finances that align with personal values, reduce financial stress, and allow individuals to achieve their goals and aspirations. It is a holistic approach considering the interplay between financial knowledge, behaviors, and overall well-being.


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