CUNA’s research shows that credit unions that are intentionally financially inclusive grow memberships, loans, and assets faster, without harming portfolio quality. CUNA Vice President of Diversity, Equity and Inclusion was joined by other credit union leaders for a webinar Thursday on the business case for serving Latinx consumers.
Latinx in the U.S. are the fastest growing racial or ethnic group, and half were unbanked or underbanked compared to one-third of whites in 2017.
CUNA evaluated Coopera’s Hispanic Outreach Program, which provides demographic analytics, consulting services, and training to help credit unions with outreach and service to the Hispanic/Latinx market.
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