Financial Literacy Month ‘Big Win’ For Credit Unions, Young Consumers

While credit unions make financial literacy a priority throughout the year, they are moving through April by celebrating April as Financial Literacy Month,  with special events to highlight the educational services they offer their members.

This article is the first of a two-part series that provides examples of the many ways credit unions are celebrating how they reach out to members.

The Credit Union National Association has created two events that help credit unions spotlight their financial education activities.

National Credit Union Youth Week, April 21-27, was created by CUNA so credit unions nationwide could focus on the financial needs of young people and provide financial literacy education. The event focuses on teaching the benefits of saving and goal setting, and invites youth to open savings accounts at their credit union and make deposits throughout the year.

This year’s theme, “Savings Sleuth: Solve the Mystery” employs mystery and mustaches to engage youth.  Because National Credit Union Youth Week occurs during Financial Literacy Month, credit unions can extend their youth activities throughout April.  CUNA conducts the National Youth Saving Challenge throughout April. The challenge rewards 10 savers with $100 cash prizes.

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