As financial services firms continue to grapple with how to deliver the type of personalized, on-demand communication that investors prefer, texting is emerging as an increasingly critical way for advisors to communicate with clients.

Once simply banned due to compliance concerns, this channel is now becoming the new norm, and for good reason: It’s fast, effective and personal – all vital to building those long-term relationships that grow business.

Recent research and news reinforce this accelerated shift toward texting as an essential communication channel.

More people – clients and advisors alike – are texting

A July 2017 study by Salesforce, which was based on an online survey of 2,192 U.S.-based adults conducted in June by Harris Poll, found that accessibility is an important factor (cited by 68 percent of survey respondents) when choosing a financial advisor.

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