Fintechs team with credit unions to deliver banking’s ‘marketplace model’

Credit union members are famed for their loyalty.

That historic bond is being tested as more CUs take a cautious approach to digital innovation due to prevailing macroeconomic headwinds.

PSCU President and CEO Chuck Fagan, NAFCU CEO Dan Berger and Suncoast Credit Union SVP of Digital Strategy Jana Manley told Karen Webster that the optimal approach to improving technologies — to improving member experiences can be boiled down to a simple concept:

Don’t chase the shiny squirrel.

 

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