Before jumping into social media, figure out what will work for your CU.

by. Holly Watson

A popular New Year’s resolution is to lose weight. Gym memberships spike and boot camps are crowded with new, dedicated contenders.

The excitement and dedication is sustained for the first few weeks, but slowly old habits return. A former trainer once told me, “The toughest part of the workout was just showing up.”

Simply getting started is often overwhelming even when deciding where to start your social media presence. Gurus of all platforms share tips, tricks, and best practices.

But before you jump ahead, let’s figure out what will work for your credit union. Consider this five-step approach to social media success:

1. Choose the right platform

Specialists recommend choosing one platform that fits your business best before you start integrating multiple social tools.

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