Five stories that sell

A recent study from Deloitte showed that businesses who interact with consumers as humans—not as consumers only—are outperforming their competitors at a rate of 2-1 over a three year period.

The reality is, your consumers don’t see themselves as consumers. They see themselves as people. Interacting with your credit union or bank is just one small part of your members’ and customers’ lives. Your job is simply to make those lives better.

How do you prove you can make their lives better…and in doing so ultimately grow your financial institution?

Stories.

In his book “Building a StoryBrand,” Donald Miller says, “Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.”

 

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