“Omni-channel marketing” is without a doubt the latest buzzword in the financial marketing world today.
Not to be confused with multi-channel marketing, omni-channel marketing is a 360-degree view of the member or customer that brings all consumer experience channels together in an integrated, holistic approach.
A question we often get when facilitating strategic planning sessions for credit unions and banks is this: “Is omni-channel marketing just another fad, or is it something credit union and bank marketers need to take seriously?”
Yes, omni-channel marketing is absolutely necessary if you want your financial institution to compete in today’s marketplace.
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