As we’ve been traveling the country conducting strategic planning sessions and marketing audits, there’s one thing we’ve said until we’re blue in the face: credit union and bank marketing strategies for 2019 must include video.
You simply have to use video if you want to grow your financial institution next year.
Remember the 1979 hit song, “Video Killed the Radio Star”? Today, video is killing more than just radio. People are consuming information, no matter the medium, differently because of video.
Technology writer Nicholas Carr notes that previous generations of children grew in their ability to create and imagine as they learned to read, while children today are digesting information at rapid rates because of the Internet. Similar studies from Insivia, a digital marketing agency, show that the average consumer remembers 95% of what they watch, and only 10% of what they read.
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