Branding is universal. Whether in Midland, Texas, or Milan, Italy, brands are everywhere. They’re competing for consumer attention, which means some brands win and some brands lose—even if both stay in the game.
I say this because my roommates and I recently returned from a trip to Europe (classic Millennial move, I know) where we were daily surrounded by new brands and new cultures. It was the adventure of a lifetime.
As it turns out, branding in Europe—even for credit unions and banks—was no different than in the U.S.
What was different, however, was our overall attitude toward these brands. Everything was new, everything was an adventure.
So let me remind you: as a credit union or bank, you have a unique opportunity to meet consumers in the middle of their life adventures.
continue reading »