Marketers are asked a lot of questions. What is the result from this campaign? When you are going to have that project complete? When is the website going to be updated? What do you do every day?
Okay, maybe that last question is a bit harsh (but I’m betting if you haven’t been asked that question, someone wants to ask it of you!).
While we get asked a lot of questions, we should also be doing some of the asking ourselves. Good marketers ask good questions. In fact, you should spend time every week doing a bit of self-analysis. You can either ask these questions at the beginning of each week (forward looking) or at the end (backwards reflecting).
But either way, be sure to ask these four questions on a weekly basis:
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