With today’s world gone so fully digital, there has never been a more relevant time to elevate the discussion on effective communication.
After all, the growth, success and loyalty of members to your credit union can rise and fall with your ability to communicate. When it comes to your communication strategies, you need to ask yourself the right questions.
- Do members hear from you at the right times, through the best avenues of delivery?
- Is your communication personalized, informative and helpful? Is it often enough?
- Are you using a customer communication management system to streamline communications? Importantly, is that system cost effective and easy to use?
- At bottom, are you creating an experience that is remarkable and differentiating?
The purpose of effectively communicating with your members is adding value to their ongoing experiences, to make their interactions and choices easier. Effective communication centers on presenting the right message to the right people at the right time, in a consistent cadence that meets member needs.
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