ROI. Every C-suite executive demands it, yet few marketers deliver it consistently. While ROI traditionally stands for “return on investment,” in some circles it can unfortunately mean “results are only invisible.”
In other words, sometimes our credit union or bank marketing succeeds and sometimes it fails.
As John Wanamaker famously said, “I know half my marketing works—I just don’t know which half.’”
Don’t let this guessing game happen to you.
One of the best ways to identify what’s working is having a good understanding of what’s not working. Below are several common traps your marketing efforts might be experiencing that you can quickly correct.
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