Each day you see so much opportunity for your credit union to grow. You have some great ideas jotted down or floating around in your head, but you need a cohesive, logical strategic marketing plan and execution.
YMC has developed a simple, four-step process to tie together all the necessary parts of marketing to create credit union marketing plans that get results. Here’s the secret:
- Awareness: Make your ideal member’s problem your problem. This is an introduction to your credit union brand and the solutions you provide. This is when the right messaging will earn the time of curious visitors who relate to the problem you shared and are seeking a solution to that problem. This is the defining moment. You spent XXX dollars of your credit union marketing budget to get this person to act. Do they click away from your webpage never to think about you again, or are you stuck in the back of their mind while they process what they just saw, heard or read?
- Consideration: If you succeeded in becoming that niggling feeling in the back of your ideal member’s mind, this is where you’ve earned the opportunity to educate your ideal member because they recognize your brand, you’ve earned some trust and they’re willing to listen to what you have to say. You can dive a little deeper into the solution your credit union first presented to their problem and differentiate your solution from your competitors’ offerings. Content marketing is the solution many of our strategic outsourced marketing credit union clients choose. It demonstrates that the credit union is the trusted adviser by giving away information, guides and resources.
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