Four steps to successful improvement through customer feedback

The old adage “the customer is always right” may frustrate some companies, but getting to the heart of the customer voice through robust data aggregation and analysis tools has never been easier. Social media has now given everyone a feedback channel that customer service organizations can harness to improve offerings and stay competitive.

Perficient recommends a solution that captures not only the customer voice but the employee voice as well. After all, large service-based organizations such as cable, telecom and satellite providers often distribute service to their own employees.

In addition, employees may hold valuable customer trends not evident in customer feedback surveys. A feedback environment should be created to welcome and reward constructive feedback.  It is also critical the organization act quickly and efficiently on that feedback to implement positive change.


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