Four ways to overcome the marketing fog

In his book Launch, author Jeff Walker says, “The very nature of our communications and daily lives has changed radically in just a few short years…we live in a world where the ‘marketing fog’ grows thicker with each passing day.”

The reality is people are bombarded daily with marketing messages. Most consumers receive on average 3,500 marketing messages per day. All those messages lead to some pretty serious fog. And if you are a credit union or bank, that fog only gets worse because most people view banking as boring, tedious and a pain.

To successfully market your loans, checking accounts and deposit products you must cut through a thick fog. So how can you overcome the marketing fog? Here are four ways:

• Tell stories—People hate marketing but they love a good story. Rather than “push” a used auto loan promotion via your rate tell stories about your members or customers who financed a used car for their college bound student. Tell a story about a family who used an unsecured loan from your institution to adopt their kids. Show pictures of real people using your real products. Stop marketing and start telling stories.

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