‘From something you say to something you enable’

Former Nike exec shares insights on creating human-centric product solutions.

Stefan Olander, former vice president of global digital innovation for Nike, offered insights into how credit unions can disrupt the markets they serve by  providing human-centric products and services that better their members’  lives  during  the 2020 CUNA Operations & Member Experience Council and CUNA Technology Council Virtual Conference.

Our expectations have increased dramatically through the advent of technology, Olander says.  What’s more, if technology advances in one industry, expectations increase for other industries as well.

“For example, when Amazon introduced Prime, it put pressure on everyone else,” he says.

With the emergence of so many new technologies and influences such as artificial intelligence, robotics, blockchain, and the coronavirus (COVID-19), virtually anything that can be disrupted will be,  putting tremendous pressure on organizations.