GA4 migration is coming: Is your credit union ready?
3 reasons to start collecting data in Google Analytics 4 now
Google Analytics 4 (or GA4) is the new version of Google Analytics (UA), but GA4 isn’t just a new user interface—it’s a complete overhaul of the platform and how it collects data.
Google recently announced their timeline for sunsetting Universal GA: July 2023. That’s when it will replace the existing Universal Analytics (UA) platform, giving everyone a limited amount of time to migrate to GA4 and begin collecting historical data.
The goal here is to get properly set up in GA4 and collect as much historical data as possible before UA goes away in 2023 and GA4 becomes your primary analytics platform.
Keep reading to learn why you should begin collecting data in Google Analytics 4 now, even if it won’t be your main analytics tool for months to come.
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