Gamification – Taking a rewards program to the next level

Reward programs offer a perfect platform for further engagement through gamification. Gamification incorporates elements like scoring points (earning cash), instant gratification (positive reinforcement), engagement levels to strive for, achievement updates, tips for earning more rewards, and much more. All of which will give Unitus more opportunity to engage with our members.

Gamification is also an important element to Unitus Member Rewards for a number of other specific reasons:

  1. Debunking the credit union technology deficiency myth.
  2. Catering to the millennials’ desire for positive reinforcement.
  3. Providing additional opportunities to engage members in addition to traditional marketing activities.


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