Gender marketing strategies in the referral space

At RewardStream, we are always interested in how members of the referral programs that we operate for our clients behave. Ultimately, we’re interested in helping our clients acquire high lifetime value customers by getting their best customers to make referrals to their friends and family. Referrals are, after all, the best and most cost-effective way for you to attract new customers.

It is important to pinpoint which of your customers are most likely to make referrals. It is also important to encourage your best customers, the most loyal customers, who spend the most, return frequently, purchase multiple products, etc., to engage in the referral process. “Like attracts like” in referral programs, and if your best customers are making referrals, the new customers they drive to your business are likely to be “high value” as well.

But that’s not all there is to it. Sometimes your highest value customers are not the kind who will make referrals. So, if not these highest value customers, who is more likely to help boost your referral marketing efforts?

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