Get attention. Get your offer opened.
by. Joe Swatek
Everyone seems to agree that the key to a successful direct mail marketing campaign is to convince the prospect to look inside the mail piece so you can sell your idea.
While many financial institutions lean heavily on self-mailers and postcards for their direct mail campaigns, envelope packages are still a basic component of many promotions. Yet while self-mailers and postcards scream for attention with their vibrant colors and graphics, envelope packages seem to be the Cinderella of the crowd…made to look plain, unattractive, and dull.
Often, the best examples of good direct mail marketing come from charity fundraisers. I found a recent example that, while not printed in flashy colors, jumps out of the daily mail pile for other reasons.
Here’s the front of the #10 window envelope.
