Get off our lawn! How a big bank’s cliche sparked a tweet storm

JPMorgan Chase ding at millennials falls far short of the mark, unless its aim was to stereotype and insult our largest generation.

Some social media genius at JPMorgan Chase sent out a tweet last week that created backlash for the big bank and a “get off my lawn” moment for this Baby Boomer.

In this case, the “lawn” is where the millennials and before them, Gen Xers, in my life and career grew up under my watchful, anxious eyes as a parent and as a colleague and mentor (but only when asked) in the past few decades.

The tweet was a lame attempt to poke at millennials’ spending habits and went like this: “You: why is my balance so low. Bank account: make coffee at home. Bank account: eat the food that’s already in the fridge. Bank account: you don’t need a cab, it’s only three blocks. You: I guess we’ll never know. Bank account: seriously?”


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