Global consumers want more digitization

Given the ubiquity of mobile devices, it’s no surprise people around the world say they welcome further digital innovation.

Mastercard’s recent “Impact of Innovation” report surveyed consumers in 23 countries on their attitudes regarding digitization and how it impacts their daily lives. Across both more- and less-developed markets, consumers stated positive opinions about digital innovation. Of those polled, 92 percent said digital innovation positively impacts society.

Additionally, the study explored consumers’ willingness to adopt payment innovations such as mobile payments. Western Europeans were the least likely to adopt mobile payments at 38 percent. Middle Eastern and African consumers showed more readiness at 70 percent.

continue reading »