Go deep rather than wide with your marketing

When you think about how to make your marketing stand out, it’s tempting to want to use every marketing channel available: social media, outdoor advertising, event sponsorships, direct mail.

Marketing platforms will tell you their solution is the marketing magic bullet. If they’re all that great, you should use them all, right? Not exactly.

For example…

We recently helped a credit union client as they open a branch in a new market. To say there were thousands of ways to market that new location is an understatement. But as we started the meeting to discuss different strategies and tactics, I began by saying one word: FOCUS.

 

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