How Golden 1 Credit utilizes social media to engage with members
Golden 1 Credit Union is California’s largest credit union with over 800,000 members and the seventh largest credit union in the country. They are also very successful at social media and member engagement.
According to SGM Advertising, Golden 1 Case Study, the objective is to “Create marketing that would help activate their corporate initiatives in several markets, with a unifying message created in partnership with their internal marketing team. This included stronger brand identification, increase brand recall, media buys, digital, creative and production. Goals included promoting the benefits of membership – auto loans, mortgage, free checking, online banking, and mobile apps.”
In 2014, Golden 1 launched “Stronger Together.” Working with a brand strategy company, DNA, they created TV, radio, and digital ads focused on the Sacramento and Fresno markets. Their plan was to air 30-second and 60-second commercials on highly rated programming such as the Winter Olympics and entertainment awards shows.continue reading »