Great Ideas and a Big Thought About Serving Younger Members

By Lisa Hochgraf

In recent history, participants in CUES Net, the CUES-members-only listserv, were talking about how to best reach and serve younger members.

Tonya Gail, marketing director at $86 million Box Elder Community Credit Union, Brigham City, Utah, offered these great things she’s been doing to reach out to the younger demographic; including women:

1. Facebook. “Our strongest and most active demographic on our Facebook page are women, ages 24-44. It’s a great way to create a ‘relationship,’ encourage interaction and get feedback. We also ‘fan gate’ when posting Facebook ads, which specifically targets exactly who we want to see the ad (age, location, gender, etc.).”

2. Newlywed Club. “We have a newlywed club, which is a great way to get in on the ground level with a young married couple just starting out. Once they are signed up, we can market appropriate products and services for life milestones that will be coming up for them.”

3. Kids Club. “From a woman’s perspective and a mother’s perspective, when you engage my children and have their attention, you will have mine as well. It might seem a removed way to target this demographic, but it gets parents in the door and helps me to market to Mom and Dad while they are there. It also is an investment in our credit union’s future because, someday (sooner than you think), these kids will be young adults, needing loans and services themselves.”

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