What are the top three things financial institutions should know when it comes to digital marketing?
Number one, the consumer has changed. We are now in a 30-60-90 day buying cycle.
Secondly, financial institutions must change. We recognize this can be scary. However, we have two choices as an industry: we can accept to change, or we can do nothing. If we do nothing then in 5-10 years we will be irrelevant.
Finally, this stuff takes time. Digital marketing is not a campaign, and it’s not a project. It’s a cultural shift in how you think. You have to execute and optimize. The thought process is to take marketing from being a cost center to a profit center. We have to hold marketing to a higher level. We have to give marketers time to think and not run from campaign to campaign.continue reading »