Financial wellbeing is more than just the latest feel-good financial services buzzword. It’s a prescription for addressing your banking customers’ essential economic concerns in order to look after their long-term financial wellness – and increase the likelihood they remain your customers.
If you’re not asking about your banking customers’ wellbeing, then you’re letting them find support elsewhere.
That’s right: addressing financial wellbeing is a recipe for a healthy customer relationship.
Show you care about their financial wellbeing
For your customers, voicing anxiety about finances can be a symptom of bigger problem. It’s not unusual for people to express concerns about money with so many upheavals happening during the pandemic.
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