Help members capture their version of the American dream

Transition your branches to focus on advisory and financial planning services.

Poor job prospects, excessive debt, and the failure (or inability) to save and invest have, in the eyes of some observers, put the American dream beyond the reach of millennials.

On the other hand, this largest generational segment in American history will benefit from one of the largest wealth transfers in history over the coming years.

The impact of millennials on the U.S. economy and the credit union industry is only beginning to be felt.

The most recent Raddon Research Insights survey explored the new face of the American dream, examining the attitudes and behaviors of millennials in relation to financial services.

The survey also compared millennial behavior and attitudes with those of older generations.

continue reading »