Help wanted to make money management easier

Most people don’t feel great about their finances. Spending, saving and making good decisions about money can be difficult, even if you’re not living paycheck to paycheck.

And feeling satisfied about your financial health? Sometimes that’s even tougher. Just 37 percent of consumers say they are satisfied with their financial health – well behind their ratings for their emotional and physical health and social lives – according to Expectations & Experiences: Household Finances, the most recent quarterly consumer trends survey by Fiserv.

We talked to Virginia Heyburn to learn how the financial industry can help consumers improve their financial health and what banks and credit unions can glean from the study. Heyburn, vice president of strategy for Global Sales for Fiserv and a former TowerGroup analyst, advises financial institution executives about industry and consumer trends, business drivers and technology innovations.


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