Here’s how to bring Gen Z into the credit union movement

Zogo spends a lot of time talking about credit unions. We have the opportunity to work with dozens of credit unions across the country, and we think critically about these institutions and the role they can play in young people’s lives almost every day.

And so the question came up one morning, during discussion in our daily team meeting: what do you think it would take to bring more Gen Zers to credit unions? What could be the deciding factor?

Each member of our small company, from the sales team to the content writers, chimed in with an answer — and they all revolved around a few key discussion points of the finance industry today.

We’re not a marketing firm, research group or sophisticated polling institute. But we are a group of Gen Zers who believe in the credit union movement — and here are three things we think could get our generation engaged.

 

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