Here’s why influencer marketing can work for your credit union

Influencer marketing is quickly gaining traction amongst all industries. Everyone from fashion to travel agencies to mattress companies are using social media platforms more than ever before. In fact, the influencer market is now worth $1 billion. The use of influencer marketing for financial institutions makes sense now more than ever before.

However, financial institutions are typically hesitant when it comes to influencer marketing. This is because of the heavy regulation by the Federal Trade Commission and Financial Industry Regulatory Authority. However, if used correctly, influencer marketing for financial institutions could be an excellent way to grow your bank.

Influencer Marketing to Reach a New Generation

It is no secret that Millennials do not trust financial institutions. Since the market crash of 2008 especially, they have shied away from using financial institutions for financing their dreams and using the services that they have to offer.

 

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