NAFCU launched a video to its members earlier this year titled “Credit Unions: Banking Without Bankers,” which is intended to mark the association’s 50th anniversary and help credit unions spread the word about the value they deliver daily to American consumers nationwide.

What I really appreciate about this video is its focus on the credit union difference – and why that difference matters for consumers.

We all know the truth: Credit unions are the best financial institutions for consumers. They are a reflection of their members and of the communities in which they reside and serve. This video highlights the difference between credit unions and banks, and it celebrates credit unions’ dedication to their member-first approach.

As pointed out in Harvard Business Review blog post, “The history of the enterprise can instill a sense of identity and purpose and suggest the goals that will resonate.”

continue reading »