CO-OP unveils social responsibility program for credit unions

CO-OP Financial Services has launched a corporate social responsibility program for credit unions that provides turnkey, impactful community initiatives to advance their mission of empowering people’s financial well-being.

The initiative, CO-OP Purpose, “combines social mission with innovation to give credit unions a unique way to capitalize on their opportunity to attract consumers looking for both qualities in a financial institution,” says Samantha Paxson, CO-OP’s chief marketing officer.

“The program extends our movement’s traditional commitment to ‘people helping people,’” Paxson adds, “and includes financial literacy education outreach, philanthropic and charitable giving, new ways of collaborating with colleagues and consumers, and access to research on the business case for corporate social responsibility.”

According to the 2015 Edelman Trust Barometer, public trust in business has fallen to the lowest levels since 2008. Organizations that enhance their net positive contributions to society are more likely to earn consumers’ trust.

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