“We’re thinking about outsourcing our marketing, but…”
…is it right for me?
…how much does it cost?
…which firm is the right one for us?
…how will a remote firm be able to capture our culture and provide us with what we need?
So many questions, and they are all great. If you’re thinking of outsourcing your marketing in 2018, here’s a few questions you should be asking yourself to make sure you’re choosing the right firm.
What should I be looking for in a marketing partner?
Marketing today is very different than it has been in the past, even five years ago. It has become very specialized. It’s important that you find an agency that can do both traditional and digital marketing under one roof. One size doesn’t fit all, especially for credit unions. Don’t settle for just a “digital firm” or a “design agency.” You’ll get a few pieces of what you need, but they won’t be able to deliver the customized strategies you need to grow and succeed. Look for a holistic agency that has a complete arsenal of industry experts in the following: web development, branding, design, writing, social media, database marketing, search engine optimization (SEO), search engine marketing (SEM), knowledge of the credit union industry, research/analytics, marketing automation, and strategic content generation. Those are a lot of skills to have, but that is what the right agency should bring to the table. Otherwise, your credit union will be getting an incomplete solution, with limited success. (Hint: YMC is the only credit union-specific firm that provides outsourced marketing solutions with all of those skills in-house – no remote/contract employees.)continue reading »