How a new brand transformed a retail branch

Branding touches everything. Your people and your products. Your boardroom and your break room. Your mission and your marketing. And especially your branches.

Inspire Federal Credit Union offers an excellent example of a credit union where branding touched everything—and eventually its branches. Inspire recently completed a state of the art branch renovation (see pictures below) and is the first credit union in its area to offer this type of facility.

The new branch features two 60-inch, high definition television screens, brand new “teller pods” that allow for tellers to connect more easily with members and a technology center that allows Inspire FCU’s financial experts to sit down with members and show them the credit union’s technology. Of course, the new branch also offers a renovated coffee station (members love free coffee!) that even features a special charging area for mobile devices.

“We wanted to design the branch to meet the vision of how we want to serve our members going into the future,” said Inspire FCU’s CEO Jim Merrill.

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