Imagine you’re sitting in a marketing meeting. Besides the uncomfortable chairs and the limited selection of bagels, things are going great! Ideas are flying for new mission statements and punchy, engaging taglines. But then your new colleague Shelly perks up and suggests adding a blog to your credit union website. Actually, she insists on it. “It’s what everyone’s doing” she condescendingly explains
You’re puzzled. You’ve read blogs before…
Your friend from college has a blog on which she posts endless selfies of herself and her fashionably dressed toddlers. Your neighbor has one which is oozing with recipes for slime. SLIME.
What has a credit union got to do with anything like that?
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