How COVID has changed digital ad results (the good & bad)

There is no denying it, COVID has made a significant impact to many aspects of life. Consumer preference is shifting daily, but the need for financial product/services and advice has not ended. Here’s what you need to know…

COVID-19 Changes to Digital Ads – The Good:

Social Media Ad Costs are Down

We have noticed that, for most of our clients, cost per result on social media has come down significantly, and in some cases it has decreased well over 50%. When this crisis began we paused all of our client’s ads and decided to rework the language and graphics to be sure we acknowledged the current situation and ads didn’t appear tone deaf.

 

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