How credit unions can go viral on social media
Recently, as a resident young person here at CU 2.0, I have ventured on to TikTok. You may have heard of it—either from your kids, the news lately, or maybe from our blog.
TikTok has an interesting set up. The main page doesn’t show videos from people you follow. Rather, it shows content catered “for you” by artificial intelligence. It doesn’t matter if you follow the creator or not.
Sometimes, videos that hit my “for you” page only have six likes, and sometimes, they have millions. All from people I’ve never heard of before. That means that TikTok users have one goal, and one goal only:
Go. Viral.
Why Go Viral?
continue reading »
