In part two of our discussion withGeezeo's Chief Marketing Officer Bryan Clagettregarding his "A Letter to Bank and Credit Union CEOs" article that recently appeared onCUinsight's Communitysection, we talk about solutions on how credit unions and banks can be more proactive in serving their members/customers. This approach, leveraging today's "Big Data" trend, allows a financial institution to enhance its value exponentially because of the incredibly specific, individual service that can be provided. The potential is there, which can result in a huge opportunity for FIs to capitalize. Enjoy -- and let us know your thoughts on how credit unions can be more proactive in their member services.
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