How credit unions can win the fees fight

Want to pick a fight you should win? Everytime? Even when battling the biggest banks?

That’s a real probability for credit unions that pounce on an opportunity that could bring them notice of their generally lower fees by consumers hunting for a financial institution that clicks exactly that box.

Surf over to TrueFees and ponder the possibilities. Founder Ben Premo is building out a consumer facing search site where consumers in many cases would find their better deal will be a credit union and that is because Premo lets the consumer search for a financial institution by any of 10 different fees, from monthly service fees to overdraft fees, even foreign wire transfers.

Premo said that when he’s looked for that info on financial institution websites, maybe half of the banks he’s investigated did not post that info or if they did, it wasn’t readily visible.

 

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