How less content on your website can mean more growth for your credit union

Ten seconds—it’s the amount of time it takes you to tie your shoes, send a text, or, if you’re Usain Bolt, run 100m. Unfortunately, it’s also how long you have to capture the attention of a visitor to your credit union website before they lose interest (with maybe 5-10 seconds to spare if they’re feeling particularly generous).

In other words, there’s absolutely no time to waste. Visitors to your credit union website have a mission, and they have a lot of other sources vying for their attention—you need to help them find what they are looking for quickly and easily if you want them to pick you. In order to do so, it’s best to forget the bells and whistles and keep your website content short and simple.

Here are some easy tips to keep in mind as you’re writing content for your credit union website so you can best serve your visitors and hopefully gain new members.


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