One of the most common questions from credit union marketing teams is about how often they should email their members. How often can they email their members?
It’s a scary proposition, spamming your membership. You don’t want to annoy people or make them angry.
On the other hand, you don’t want to be forgotten…
Not All Email Is Created Equal
Think about it this way: you should email people too often if they’re not interested in what you have to say. But if they are interested?
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