Once upon a time, in a land far, far away, there was a terrible— no, wait. Hold on. (clears throat). It was a dark and stormy night, when suddenly a— er, no, that’s not it either. Let’s try one more time. Now, this is a story all about how my life got flipped, turned upside down and I’d like to take a minute, just sit right there I’ll tell you how I became the prince of a town called— Believe you me, that’s not my story. Stories move us — all of us — and they have since we were in short pants, as my grandpa used to say. Brands who understand and harness this power can see extraordinary results, and brands that don’t are missing out on massive opportunity. So let’s take a look at how telling your brand story elevates your business.
1. Telling your brand story elevates your business by helping you stand out
In the milieu of marketing mush online, good brand stories stand out.
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