How Texas Trust hit $1 million mark with debit rewards program for local schools

A great way to kick off 2016 here at CUbroadcast with a story from the fine folks at Texas Trust Credit Union on how their Spirit Debit Rewards program has hit and exceeded the $1 million dollar mark for local schools in the Arlington, TX area. We invited Texas Trust’s President/CEO Jim Minge on the show to discuss the details of this super successful program.

Jim shared how the program works, why they started it, how it’s benefited local schools, and how it has escalated the credit union’s name within the community as a financial leader. Jim also provides a bit of advice for other credit unions that may want to embark on a similar program that can give back to their communities — and position them as a primary financial resource. Enjoy!

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