By all measures, analytics can be a game changer for your credit union, giving you valuable insights into your members’ behaviors and preferences. With the right analytics technology and strategy, you can ensure a superior member experience, minimize the impact of fraudulent activity, and make your sales and marketing initiatives more efficient and effective.

While the power of analytics has been widely touted across the credit union industry, there are several common roadblocks that can prevent you from making the most of your member data.

“There is tremendous hidden potential in your credit union data that analytics technology can help you uncover,” said Ryan Zilker, business manager, product development for CO-OP Financial Services.  “However, like many organizations, you may just be scratching the surface of what these tools can do. There are many reasons why it can be difficult to optimize your analytics solution – and many benefits to overcoming those hurdles.”

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